Business Focus: How to Compete and Beat the Heat of Giant Competitors
It is intimidating for a starting entrepreneur to compete with multi-million or multi-billion companies and corporations likened to the story of David and Goliath. Giant companies and corporations are surely rich with unlimited resources, but they also have bureaucracy, making them a lot slower, especially when it comes to customer service. Differentiate yourself from bigger companies by instilling a culture of fast speed customer service through prompt answering of calls and emails, delivering of samples within days or weeks instead of months, and train team of phenomenal customer service and technical service personnel who are empowered to make smart decisions on the spot.
If you are hearing “no” all the time, do not lose heart, be brave and look for potential clients, and when you found them, take care of them because many large companies take their clients for granted. Once you have even the smallest chance, handle it properly and rock it with your great performance. Of course, there is no denying that you have a small business, but it doesn’t mean you need to act like one because even though your competitors invest millions on research and development, you can create your own strategies, be resourceful, unique, and innovative and eventually succeed. Be smart, exude confidence, execute and believe in the power of self-fulfilling prophecy backed up with hard work, research, and gaining of proper skills and right attitude. There are a lot of companies or corporations having outdated services and off-the-shelf products that customers begging to be modified, but business owners are seemed to be tone-deaf and they may not actually know how to listen to what their clients want. This is the best time to show consumers that you are willing to take care of them and do your best by availing your products and services and that something new or small should not be a basis for turning you off. It is important to listen to what your customers say, and take into consideration their suggestions and opinions.
Remember that things do not happen overnight, surely you have the best of all the small business 401k plans, but you need to offer your employees hold a responsibility, create a difference, and feel like a person, not just a number, and so as with your customers. As long as you have superior quality products and services, don’t allow to be bullied by larger companies when they put up their business besides your business because you can focus on your own and what you without cutting down your price given that you believe in your brand and what you can do for you customers.
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